Sunny Direct

The New Marketing Supply Chain

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Strategy

At Sunny Direct, we equip you with the tools you need to grow your brand by engineering innovative and personalized marketing strategies. Our goal is to help you increase brand recognition across a broad spectrum of marketing mediums. From newspaper inserts and direct mail to digital marketing, our aim is to discover what fits your business and budget. We tailor solutions to fit the unique and evolving needs of our customers. At Sunny Direct, creativity and innovation drive everything we do. We take challenges head on, finding creative solutions to your most complex problems. Our team manages every facet of the production and delivery process because we understand that your attention is best spent on the promotion, marketing, and development of your business.

 

Data

Information is the key to growing your brand. Data and analytics are valuable tools to help you better understand and communicate with your customers. Building and maintaining a customer list is one of the most effective ways to engage your loyal customers. Identifying who your best customers are and keeping in tune with their evolving needs will enable you to gain an edge in the marketplace. We focus on identifying key components and trends within the data to increase the effectiveness and impact of marketing materials.

 

Commercial Print

Our experience within the commercial print industry allows us to develop and produce complex programs quickly and cost effectively. We specialize in the production of national insert programs and data driven direct mail campaigns. Targeted advertising and promotion of specific offerings or services within your business can dramatically increase profitability without the need for additional square footage. Commercial print remains one of the best methods to drive sales, increase store traffic, and build customer loyalty.

 

Retail

An engaging and consistent in-store experience is an important element of increasing brand loyalty. We excel at the production of outside-the-box products and concepts that creatively deliver your brand message. We produce and distribute in-store materials and signage for clients on a national and regional level. We can produce custom materials for individual locations while still offering you the flexibility to scale for national distribution.

 

Distribution

Our custom ordering and distribution software system allow us to monitor and track the effectiveness of in-store materials and promotions. We make ordering products easy for your team and our analytics platform provides you with the data needed to purchase efficiently and cost effectively.

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Our Philosophy

Direct mail marketing plays an integral role in establishing, retaining and building lasting customer relationships. At Sunny Direct we understand the role that direct mail plays in today’s constantly evolving marketing environment. Innovative, efficient and relevant campaigns are critical to connecting with customers and building relationships. We have the experience and technical infrastructure to help you plan, develop, design and implement inventive campaigns. We blend efficient formats with data and analytics to build successful direct mail campaigns.

Services

Sunny Direct provides a collaborative partnership that explores all aspects of direct mail customer engagement. We design and execute direct mail campaigns, provide back end analysis of response analytics, and work with our clients to continuously improve the quality of their direct mail campaigns.

Sunny Direct utilizes a wide spectrum of print manufacturing platforms that fit your needs and optimizes your direct mail creative and financial budget.

Complete lettershop and mailing services include cut sheet and continuous laser, off line ink jet imaging, read/write inserting, 100% match affixing, stitching, perfect binding, on site postal verification and mailing.

Customized direct mail format design offers a variety of sizes, substrates, inks, and coating combinations that captures your customer’s attention, creates physical engagement, and establishes a lasting impression of your brand.

High quality in-line variable personalization creates speed to market, one to one mail messaging directly targeted to your customers. This creates immediate relevancy to your brand and a meaningful mail experience that increases response rates and the return on investment for the campaign.

We manage list sortation and optimization, we can also cleanse and verify your mailing list to increase accuracy. Our postal strategies achieve maximum USPS discounts using direct entry, co-palletization and co-mingling.

Closed loops software analysis of response rates and current mail files establishes the credibility of your lists and provides additional customer information that can enhance decision making for future direct mail campaigns.

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[et_pb_section bb_built=”1″ admin_label=”Page Header” fullwidth=”on” _builder_version=”3.6″ use_background_color_gradient=”on” background_color_gradient_start=”#1ad6fd” background_color_gradient_end=”#1d62f0″ background_color_gradient_direction=”265deg” parallax=”on” custom_margin=”|||” custom_padding=”|||” top_divider_height=”55px” bottom_divider_style=”wave2″ bottom_divider_color=”#ffffff” bottom_divider_height=”55px” bottom_divider_flip=”horizontal|vertical” next_background_color=”#ffffff”][et_pb_fullwidth_header admin_label=”Hero Section” title=”The Sunny Direct Value” text_orientation=”center” scroll_down_icon_size=”48px” _builder_version=”3.6″ title_font=”Montserrat|on|||” title_font_size=”60px” title_font_size_tablet=”39px” title_font_size_phone=”29px” title_font_size_last_edited=”on|tablet” title_line_height=”1.4em” content_font=”||||||||” content_font_size=”22px” content_line_height=”1.8em” subhead_font=”||||||||” background_color=”rgba(255,214,0,0)” background_color_gradient_direction=”265deg” background_image=”https://sunnydirect.wpengine.com/wp-content/uploads/2018/06/DM-icon-background-transparent-BLUE.svg” parallax=”on” parallax_method=”on” custom_button_two=”on” button_two_text_size=”16px” button_two_border_color=”#ffffff” button_two_border_radius=”0″ button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” button_two_text_color_hover=”#6eba01″ button_two_bg_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_two_border_radius_hover=”0″ button_two_letter_spacing_hover=”2″ custom_button_one=”on” button_one_text_size=”16px” button_one_border_color=”#6eba01″ button_one_border_radius=”0″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” button_one_text_color_hover=”#6eba01″ button_one_bg_color_hover=”#ffffff” button_one_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ module_alignment=”left” custom_padding=”50px||100px|” animation_style=”fade” /][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.2″ custom_padding=”0|0px|0|0|false|false” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row use_custom_width=”on” custom_width_px=”650px” _builder_version=”3.2″ module_alignment=”center”][et_pb_column type=”4_4″][et_pb_post_title title=”off” author=”off” comments=”off” featured_image=”off” _builder_version=”3.6″ title_font=”Poppins|700|||||||” title_font_size=”30px” title_font_size_last_edited=”on|desktop” meta_font=”|600|||||||” text_orientation=”center” /][et_pb_text admin_label=”Blog Post” _builder_version=”3.7″ text_font_size=”16px” text_font_size_last_edited=”on|desktop” text_line_height=”1.9em” quote_font_size=”21px” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_align=”left” header_2_line_height=”1.6em” module_alignment=”left” custom_padding=”||0px|” custom_margin=”||0px|”] Our distinctive approach to print, distribution and fulfillment strategies focuses on delivering maximum impact and efficiency throughout the marketing supply chain. We collaborate with our clients to develop innovative methods to maximize brand visibility. Through constantly evolving marketing channels and approaches, we combine our extensive experience with emerging technology to build a roadmap for success. We utilize decades of experience and partnerships to provide maximum value for your marketing budget. Our clients include some of the largest national retail and  automotive companies, and we have helped them achieve significant cost savings and operational efficiencies   [/et_pb_text][et_pb_image src=”//sunnydirect.wpengine.com/wp-content/uploads/2018/06/value-blog-graphic.png” _builder_version=”3.7″ /][et_pb_text admin_label=”Blog Post” _builder_version=”3.7″ text_font_size=”16px” text_font_size_last_edited=”on|desktop” text_line_height=”1.9em” quote_font_size=”21px” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_align=”left” header_2_line_height=”1.6em” module_alignment=”left” custom_margin=”||0px|” custom_padding=”||0px|”] We can consolidate complex multichannel programs, reducing both cost and headaches. In our experience, companies frequently underestimate the resource requirements and complexities involved in building effective print programs. Many don’t consider the intricate specifications, regulations, and coordination required, all of which can lead to a fragmented and inefficient supply chain. Our approach puts the focus back on your brand. We make the process seamless and work with you every step of the way to build brand uniformity across channels, programs, and throughout your marketing campaigns. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.7″ custom_margin=”||200px|” custom_padding=”0|0px|50.4766px|0px|false|false” prev_background_color=”#000000″][et_pb_row _builder_version=”3.7″][et_pb_column type=”1_3″][et_pb_image max_width=”90%” src=”//sunnydirect.wpengine.com/wp-content/uploads/2018/06/piggy-blog.png” _builder_version=”3.7″ module_alignment=”center” /][et_pb_text text_font_size=”16px” text_line_height=”1.9em” quote_font_size=”21px” header_2_line_height=”1.6em” text_orientation=”center” _builder_version=”3.7″ text_font_size_last_edited=”on|desktop” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_align=”left” module_alignment=”left” custom_margin=”||0px|” custom_padding=”||0px|” text_font=”||||||||”] Our commercial print solutions are built to reduce cost and maximize value. We produce a wide range of formats. We use our industry experience and extensive production knowledge to provide cost reductions without sacrificing service and quality. [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image max_width=”90%” src=”//sunnydirect.wpengine.com/wp-content/uploads/2018/06/distro-blog.png” _builder_version=”3.7″ module_alignment=”center” /][et_pb_text text_font_size=”16px” text_line_height=”1.9em” quote_font_size=”21px” header_2_line_height=”1.6em” text_orientation=”center” _builder_version=”3.7″ text_font_size_last_edited=”on|desktop” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_align=”left” module_alignment=”left” custom_margin=”||0px|” custom_padding=”||0px|” text_font=”||||||||”] Our distribution and fulfillment solutions are focused on service, precisions, and adaptability. Today’s complex supply chains require nimble and innovative distribution environments. [/et_pb_text][/et_pb_column][et_pb_column type=”1_3″][et_pb_image max_width=”90%” src=”//sunnydirect.wpengine.com/wp-content/uploads/2018/06/chart-blog.png” _builder_version=”3.7″ module_alignment=”center” /][et_pb_text text_font_size=”16px” text_line_height=”1.9em” quote_font_size=”21px” header_2_line_height=”1.6em” text_orientation=”center” _builder_version=”3.7″ text_font_size_last_edited=”on|desktop” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_align=”left” module_alignment=”left” custom_margin=”||0px|” custom_padding=”||0px|” text_font=”||||||||”] Technology and Data drive all aspects of our print production and fulfillment operations. We have developed systems and analytics to ensure maximum efficiencies and savings for our clients throughout the supply chain. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

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Content is King

Choosing the right team to develop content for any engagement campaign can be the difference between success and failure. Content is becoming more advanced and complex. Todays audience expects high quality multimedia content that entertains and tells your story. Make sure you have the team to develop quality print, digital and video content.

 

Stay Flexible

Flexibility With platforms evolving more quickly every year, your team needs to be up to date on the latest trends and analytics. With the correct audience and platform established the odds for success go way up!

 

Format

Content needs to be relevant and topical. If it takes to long to produce you can miss valuable windows of opportunity. Customers today expect more multimedia content than ever before. In order to stand out on social media content needs to built to fit the design language of the platform. Having a team that can produce a variety of multimedia content is essential.

 

Multimedia Matters

Streaming video has become the new norm when it comes to content consumption. Consumers are looking for authenticity and video is a great way to make a personal connection with your audience. With the advance of smartphone cameras and streaming platforms, it is easy to create and share great looking content. Live video takes engagement a step further, but setting up an environment to deliver a high quality experience can be challenging. Focus on building an audience before experimenting with live content.

 

Customized Components

Advances in marketing technology have enabled increased customization and personalization of content. For example. tools can now dynamically change website content to welcome key prospects. Additionally, offers can be personalized to reflect the individual visiting the landing page. It is imperative your team is able to produce a larger volume of quality content that is customized for your audience. Personalization will continue to evolve and with that the pressure to develop additional content will grow.
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Platform Performance

Before you launch your next campaign it’s critical to pick the right platform. Our research has shown that business users are more likely to convert on Linkedin than they are on Facebook and other social platforms. Make sure you factor in the value of a new client when making CPC decisions. Impressions and total users are not always the metrics that matter most. Facebook likely offer more visibility for your money, but Linkedin appears to have an edge when it comes to opening new business.

 

Make it Personal

When it comes to picking the right platform leveraging your personas is critical.  Developing accurate profiles is a great first step in connecting with your audience and prospects. During this process, take the time to dig in and understand the platforms and content that resonates. With the number of social platforms increasing every year, it is imperative to understand where your audience spends time and what kind of content wins on that platform. Instagram is no longer all about photos, and tweets with video and pictures engage at a much higher rate.

 

Fully Integrated

When it comes to B2B sales and marketing the lines are becoming increasingly blurry. Breaking down these barriers should be a priority for your organization. Today’s buyers are consuming 6-8 pieces of content before engaging with the traditional sales side of the organization. With more options and information out there, your marketing and sales team need to be working together to create a cohesive experience.

 

Direct Results

Traditional direct mail can be expensive and ineffective. Marketing Automation + Direct Mail can be a powerful tool for engagement. Leveraging targeted direct mail campaigns to augment existing marketing automation streams can be a great way to get the attention of your top prospects and customers. Additionally, this can be done in a way that makes the direct mail program trackable and engaging.  

 

Account Based Everything

ABM is here to stay, but with the explosion of ABM tools and information it is important to understand what you’re trying to achieve. Too many businesses purchase ABM tools without developing the strategy and content to be successful. Detailed company and persona data is necessary to properly target in an account based marketing strategy. They key thing to remember about ABM is it’s really about sales and marketing alignment. Is a pattern developing?
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Identify

Too often, businesses focus on engagement without spending the time to understand their audience. Building accurate customer personas is the necessary first step in building a successful program. In this blog we will cover a few things that can help you develop a better picture of your audience.

 

Research, Research, Research

Tracking down good information on your prospects and targets is easier than ever. Most data is relatively easy to find if you know where to look. The first place to look is at your website analytics. Find out who is coming to your site and the type of content they are looking at. The next step is to examine social media profiles and groups to further expand your understanding.

 

Lets Talk

One commonly overlooked approach is to actually ask your prospects questions and engage them in a dialogue. This can easily be done with well designed surveys or questions on your website. Interviews and feedback with your sales team can be another great source of information. Be sure to develop a system for capturing and organizing your feedback.

 

Who?

Naming your personas can be an overlooked but helpful step in finalizing the process. If the persona is fully built out using the steps outlined above you should be able to envision who that person is. From their business goals to hobbies and interests, everything should be laid out clearly. If you can assign a name and see the value through their “eyes” you can feel confident your personas are complete.

 

Constant Feedback

Analytics has become a major buzzword across all areas of business, but this is a critical component to improving engagement over time. Ensure that all your programs are set up to capture relevant data and combine those data sources to get a holistic view of your efforts. Use this data to refine the approach and improve ROI.

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