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As technology advances it has become increasingly simple to advertise and market your business and brand to a large audience. Social media and digital advertising has opened the doors for smaller brands to reach huge audiences in seconds. In many ways this has leveled the playing field between big brands and emerging ones. Although this has been a positive for many businesses it has also created a huge amount of competition within marketing channels. As more brands take to digital and targeted traditional media campaigns the landscape has become very crowded. The crossroads between exposure and quality is where a huge challenge lies for many businesses. Content is king and without quality content the increased reach afforded by social media and digital advertising can unproductive or even detrimental if not produced correctly.
“Social media and digital advertising has opened the doors for smaller brands to reach huge audiences in seconds. In many ways this has leveled the playing field between big brands and emerging ones.”
The drive to deliver a constant stream of compelling content for their marketing campaigns can be very difficult. Whether your organization is small and nimble or in the Fortune 500 the challenges are often the same. Having an in-house design team is an expensive proposition, even with a team of your own there is often an overflow of work and projects. On the flip side a freelance designer can be a great way to keep costs under control during slow periods but can cause real challenges when work needs to be completed on a tight timeline. In many cases the answer to this problem is to have an external design team or agency that can deliver the best of both worlds.
“When you are working inside of a company it can be difficult to step outside and see things from an outside perspective.”
The rise of digital content has made a tremendous impact on the way people buy and interact with the brands that they love. As more consumers look to new channels for information and to do research it is critical to have the resources to be able to produce the type of content that resonates with your audience. YouTube is a great platform to be able to inform your audience about products, services, and value your brand offers. It takes a lot of experience to be able to produce quality content for these sites. By utilizing a design group you can leverage all of their resources and experience, in many cases they have case studies and experiences from working with other brands that can save significant amounts of time and money. The influx of ideas and perspectives from working with an external team can be a real advantage. When you are working inside of a company it can be difficult to step outside and see things from an outside perspective. Creative groups can be great resources to see your brand from the same perspective as your clients and that input can be invaluable to building and refining your campaigns.
“Brands and business can no longer exist in a vacuum. The rise of social media influencers and content creators has increased the popularity in collaborations between different people and ideas.”
Brands and business can no longer exist in a vacuum. The rise of social media influencers and content creators has increased the popularity in collaborations between different people and ideas. This same idea has applied to Brands as well. There has been an explosion in cooperation and creativity in all industries. A great example is the recent collaboration between luxury fashion house Louis Vuitton and the legendary streetwear brand Supreme. 10 years ago this type of collaboration between different companies would have been unthinkable, but social media and the change in consumer demand has made this one of the most popular fashion releases of the year. Working with an agency enables access to their experience working with other brands and contacts that can make the process of collaborating with other companies much more approachable.
“Brands today must flexible and nimble when it comes to creative design and development.”
When looking at the changing landscape it becomes clear that Brands today must flexible and nimble when it comes to creative design and development. Trends come and go faster than ever. Utilizing an external creative and design team is a great way to meet these challenges and achieve a positive ROI. An external creative team is a great way to build or augment your existing resources and reach your customers with new ideas and concepts that will drive engagement, sales, and growth.